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What do you think of when someone mentions the word “ideation”?

A light bulb? A pen and paper? Brainstorming with a team?

The answer is yes, and. The light bulb, pen, and paper result from ideation. Ideation is about generating ideas, developing them, and communicating them to others. We can apply it in any field or situation and is essential for coming up with innovative solutions.

For businesses, ideation is essential for innovation and growth. It allows you to explore new ideas, solve problems, and find new products and services.

At Techtrend, we offer a service for ideation. We help businesses generate, develop, and communicate new ideas. We use a variety of proven methods, including brainstorming sessions, workshops, and problem-solving exercises.

Our goal is to help businesses unlock their creative potential and bring new ideas to life.

However, ideation is difficult. It’s a challenge to come up with a pipeline of new ideas for products or services, especially when faced with the pace of the competition.

What Do We Mean By Ideation?

Ideation refers to generating, developing, and communicating new ideas.

Ideation is a holistic approach that considers all aspects of the problem at hand and strives to come up with the best possible solution. 

Generating Ideas

In order to generate great ideas, you need to be skilled and experienced in thinking in a variety of ways and exploring a wide range of possibilities. You also need to be comfortable taking risks and making mistakes.

Developing Ideas

Developing ideas is taking an idea and refining it, adding detail to make it more complete. Developing your idea can happen with a partner, by sketching or modeling what you want to create, by choosing materials and tools for your project, or simply by thinking about how you can improve your idea.

Communicating Ideas

Once you have a well-developed idea, it’s important to be able to communicate it clearly to others. We call this Innovation Storytelling. This can take the form of a pitch, writing a proposal, creating a vision video, or creating a prototype. Being able to clearly communicate your ideas is a key step to generating interest so that your idea moves forward.

Background on Ideation

Many people view ideation as simply generating a lot of ideas. However, this is not enough—it is just the first step. The real challenge is narrowing down those ideas to find the best one. This involves critical thinking and creativity. Once the best idea is selected, it must be communicated effectively so that it can be implemented.

Ideation is essential in all aspects of life, whether personal or professional. In the business world, it is especially important in order to stay ahead of the competition. In today’s rapidly changing world, companies must constantly come up with new ideas in order to survive.

Despite its importance, ideation is difficult. It’s challenging to systematically and repeatedly come up with new ideas, especially when faced with a highly competitive industry and the demands of meeting today’s objectives for the organization. However, with the right tools and techniques, anyone can become a successful ideator.

Anyone, which also means any organization, has the potential to be creative if they will work at it.

Why Techtrend for Ideation? 

Techtrend’s Ideation Services can help you overcome these challenges by helping your team come up generate, develop, and communicate ideas for new products and services. We have a team of experts who are experienced in all aspects of the ideation process. The team has generated ideas that were developed into innovations that are used by a half-billion people every day. 

Some examples from our portfolio of ideation projects include:

They will work with you to understand your problem, generate new ideas, develop the best ideas, and help you craft your story to convince others that your idea is worth the effort.

Our Methodology

Our approach is based on the FIRE Innovation Framework facilitated through one of more Ideation Sprints.

FIRE– Focus, Ideation, Ranking, and Execution

All organizations face a fundamental challenge — the innovation gap and the innovation delay. The innovation gap is the difference between the need for really great ideas and the actual supply of them. The innovation delay refers to how long you take to go from selecting an idea for execution to getting a product to market.

All organizations can use a supply of more and better ideas and have an approach to ensure the best ideas get executed without delay.

The Focus, Ideation, and Ranking stages of the FIRE framework address the innovation gap by giving you a system that improves the quantity and quality of ideas. To address the delay, the Execution stage of FIRE gives you tools to improve the success rate of turning your ideas into innovations.

The Four Elements of FIRE

FOCUS—Identify the areas where you want/need to innovate

IDEATION—Generate great ideas

RANKING—Rank your ideas to identify the best

EXECUTION—Turn your best idea into an innovation

This simple framework can (1) be applied to any size business (2) be flexible enough to deal with the challenge of coming up with ideas, and (3) help identify the most important ones to work on and improve the chance of translating the idea into a successful killer innovation.

The FIRE framework gives structure to choosing where to focus your ideation efforts, improving the quantity and quality of ideas, ranking the ideas so that you know which ones to work on, and then executing them.

FIRE turns the often frustratingly open-ended and unguided work we all have experienced in the past into a workable protocol capable of being carried out. This method will make you confident that the idea you are executing is the very strongest one possible.

Next Steps:

If you are interested in learning more about our ideation services, contact us at hello@techtrend.com. We would be happy to discuss your specific needs and see how we can help.