“Ubiquity is the new exclusivity"
That's how one ad person sees the world, as quoted today in the NY Times ("Anywhere the Eye Can See, It's Likely to See an Ad"). The average American is now exposed to about 5,000 ad messages per day, but that's not enough for an ad person who sees the world through the sights of a shotgun and the rest of us as ducks.
If all of the natural spaces in the world also prominently feature billboards, stickers or posters, that's a fait accompli to the believer in ubiquity. The common good is someone else's problem. Oh wait, that's the new exclusivity.
If radio ads meant to be played specifically for children on school buses helps put food on someone's table, or some other tired excuse, then the moral trade-off of marketing to a captive audience simply becomes ambiguous. Besides, everyone else is doing it.
A company that waterboards society and its culture with advertising is an organization that not only lacks imagination and creative skill but is probably incapable of creating or maintaining any kind of meaningful relationship.
Like a sociopath.
Tags: fait accompli feature billboards school buses natural spaces creative skill captive audience radio ads eye can see ubiquity exclusivity shotgun believer ducks lacks stickers excuse imagination