Neologisms for creativity and innovation
In the Financial Times, Lucy Kellaway highlights some of the worst neologisms of 2006 that were created by some of the best and the brightest minds in business. The worst neologism of the year is from advertising agency BBDO, which came up with a new concept called Procrealligence, a three-way marriage of pro-activity, creativity and intelligence. As BBDO explains: “Procrealligence is the foundation of our positioning, our method for attaining the highest standard of ‘work’.” BBDO is not the only company playing around with new words. In past years, A-b glöbâl combined creativity and innovation to come up with creovation™ and then, later, combined integrity and ethics to come up with integethics™. Also, General Electric famously combined ecology and imagination to create ecomagination.
Do you have any favorite neologisms related to creativity and innovation? If so, please send me an email or leave a comment with this blog entry.
[image: State of Mind by the Siberian surrealist Alexander Lyamkin]