Do we need a new language of innovation?
As part of a series of "Innovation Wednesday" blog posts about innovation, Yvonne DiVita of the Lipsticking blog suggests that the current way of discussing and thinking about innovation is no longer practical or sufficient. What corporations need is a new language of innovation:
"Something that really struck me about the Fortune Innovation Forum was the "language of innovation." Will Edwards of Advanced Micro Systems spoke of the language, and how it's one way you can get off track. His exact words were, "Language can kill you. You need to create a new vocabulary." To that, I say, "Hear, hear!" [...]
"We need a new way to approach this. To discuss this. To talk innovation. Using the tired old words of the last century doesn't do it." Yes, they are reflective of innovation - the kind of activity described here and throughout both the Fortune Innovation Forum and the Business Innovation Insider blog but...but...but...they don't do the concept justice. And, they don't being to reflect or describe what innovation in a world of community participation really is.
So, the challenge, as I see it - is as much about the language of innovation, as it is about innovation itself. We live in a world that depends on communication - on the ability to share stories and experiences and to have the person you're speaking with actually understand what you're talking about..."
With that in mind, Yvonne proposes a brand new group of words to describe and characterize innovation within organizations:
* Creativeship
* Bold Maneuvers
* Gigantic Thought
* Anti-management
* Harmonic dissodance
* Musical stories
* The color of magic
* The sound of creation
* Grasping the invisible
[image: Imitate the Native Speaker]
Tags: innovation forum business innovation advanced micro systems yvonne divita corporations need fortune blog new language exact words vocabulary edwards insider