Killer Innovations: reblog

Bill Moggridge, industrial designer and a founder of IDEO, has released Design Interactions, his new literary endeavor exploring the impact of digital technology on aesthetics, utility, and the design process from start to finish.

Moggridge and his interviewees discuss why personal computers have windows in desktops, what made Palm's handheld organizers so successful, what turns a game into a hobby, why Google is the search engine of choice, and why 30 million people in Japan choose the i-mode service for their cell phones. And Moggridge tells the story of his own design process and explains the focus on people and prototypes that has been successful at IDEO-how the needs and desires of people can inspire innovative designs and how prototyping methods are evolving for the design of digital technology.